An Open Letter To Anyone Selling Anything On The Internet...

Finally... Low Key Copywriter Allows Internet Newbies To Inherit The Same Powers He Used To Generate Amazing High-Converting, Highly Profitable Copy And Skyrocket Your Sales By Twice As Much...

... All Possibly Within The Next 24 Hours!

-- Edmund Loh
PLR Extraordinaire, Serial Entrepreneur
Creator of the Mastery of Words program

From: Edmund Loh & Ruben Paixao 
Today's Date:

Re: How To Write Your Own High-Converting Sales Copy, Or Double - Even Triple - The Response Of Your Current Sales Letters... Starting Now!

t's a bold claim I know. And if you want to see proof of whether I'm capable of teaching you the skills to make your own intensely compelling, "cash-by-the-fistful" generating sales copy quickly and easily...

... You're looking at it now.

Because for the first time ever since I started writing copy back in 2005, I am divulging my secret weapon to making money from every word I write.

This is amazing on many counts because not only there are almost none other writing professions that pay in the thousands of dollars, this might just be the 'missing link' you need to be able to sell anything AND everything.

But first...

"Who Am I And Why Should You Listen To Me?"

My name is Edmund Loh and while many people in the Internet Marketing arena will know that my name is synonymous with my specialty, Private Label Rights, I owe a big part of my ability to generate money online to my online copywriting skills, which I have developed and honed over the past 3 and a half years (at this time of writing).

Now I realize that isn't all that long compared to the years of experience many other top gun copywriters have under their belts. Yet I hazard a guess that what really turn heads is the profits I've made in that short time span.

And I will show you how to do that too for yourself, only much faster!

I am perhaps my own best testimonial. I make a true six-figure annual income from my Online Business, setting up purely 'one page websites' - just like what you're seeing right now - consisting of little more than a single sales page, offering my products to my prospects and converting them into customers.

After practicing writing copy for over 186 sales copies and squeeze pages (probably a whole lot more by the time you read this)...

"My Writing Has Allowed Me To Achieve Massive Results Like These..."

And here's just some of my archived results:

The above are just a small sampling of what I've been making from every word I write. (I have a lot more case studies discussed in depth in my copywriting course but more on that in a while...)

And when word got around about my incredibly profitable copywriting skills, other well known Internet Entrepreneurs and marketing names approached me to pay top dollar for me to write copy for their products. You might recognize the names of some of my clients who are experts in the Internet Marketing field:

• Stephen Luc - CB Niche Builder
• Ewen Chia - World's #1 Super Affiliate
• Holly Cotter
• Edna Melendez
• Neil Harvey
• Michelle Timothy - of RSS2Blog fame
• Jean Phillipe Schoeffel - Co-founder of Dynamic4Marketing
• Joseph Then
• Michelle MacPhearson
• Peng Joon - Adwords in a Box
• The IM Buzz Team
• And many more...

Don't just take my word for it - listen to what Calvin Woon of IM Buzz Creators have to say about my flair for copywriting:

And also Stephen Luc of CB Niche Builder:

I hope this convinces you that I know what I'm talking about, and that I am in a position to help you in the area of selling in print.

"The Psychology Behind Writing A Copy That Wins..."

When I wrote my first copy at the age of 18, it was daunting. It was intimidating. I had absolutely no experience with selling prior to that, and with expert copywriters bragging about how many years of experience they have under their belts in their profiles, I honestly felt very belittled and de motivated.

Like most people, I didn't have the luxury to blow away thousands of dollars on a class that teaches the same subject, and only if I could find a good one too. Now you know I'm NOT a guru, neither was I born exceptionally talented!

So I spent my early days reading dozens of other people's sales copies and writing for free just to get some 'hands on' experience. I surveyed every successful sales letter under the microscope and...

"Hundreds Of Sales Letters Later, I Picked Up Something Incredible."

It's simply a mastery of words!

The truth may be shockingly simple but I learned that what makes some sales letters convert like gang busters and the rest perpetually fail at their job is because of this mere difference: how well can YOU master words?

I learned that the best sales letters are what they are because they have the best choice of words. And the sales letters that did embarrassingly poor are owed to having a poor choice of words!

This interesting yet incredible observation changed the way I wrote copy forever.

Another Revelation: years of experience is of little relevance your success! Look, it's all about the results. When you master words, you master persuasion. It's that simple.

I don't know about you but I didn't come from a sales background, in fact I suck at selling in person! And that's exactly why I believe that anyone with even the basic command of English can do it too.

And if you are selling anything online, and you want to learn how to increase your sales by twice or thrice as much - with the same product and same amount of traffic - I have something in store for you.

Announcing Edmund Loh's Mastery Of Words:
2 Hour Digital Home Study Course To Incredibly Profitable Online Copywriting!

Total Running Time: 1 hour 55 minutes 33 seconds

I compiled and compressed my 3 and a half years of now proven copywriting experience and expertise into no more than 2 hours of complete "get started today" copywriting training system. I have strategically constructed the digital home study course so that anyone with basic command of English can learn to write high converting copy for themselves.

TIP: the skills you learn from this course can also be applied in your own native language for maximum results!

The program includes a master transcript manual and audios so you can download them after your purchase. You can print the transcript out and for maximum learning results, I recommend you listen to the MP3 audios while reading the transcript and jolting down notes and ideas as they come to your mind.

Here is a breakdown on the Mastery of Words Components:

1) Mastery Of Words Master Transcript, Swipe File & Work Book (PDF) This 116-page Manual is a combination of the full transcription to all of the audios in Mastery of Words and my personal swipe file on all web copy occasions. The Master Manual is organized into corresponding sessions for quick and easy references.

2) Mastery Of Words Audio Sessions (MP3) Listen to the entire Mastery of Words audio session while reading the transcript. You can listen on the computer or on your iPod or MP3 player, it's up to your personal preference. Now why fork out $5,000 to attend a copywriting workshop when you can learn the same, exact secrets to web copy success from home or anywhere you want?

Session #1: The Mastery of Words Overview

Session #2: The Irresistible Offer Creation

Session #3: The Profit-Pulling Web Copy Recipe

Session #4: 16 Formulas to High Converting Copy

Session #5: 10 Ways to Create a Powerful Headline

Session #6: Mastery of Words (Swipe File)

Session #7: Applying the Techniques to Your Copy

In fact, once you've gone through the material in Mastery of Words for the first time , you will have all the following skills and knowledge at your disposal:

Your easy-to-follow 5 step "Quick Start" guide that will get you through the material and into creating or improving your sales copy within 24 hours - even if it's your first time!

My fool-proof, fast and easy 8-step process to spitting out your first sales letter in record time!

The H.A.B. Technique that instantly boosts the conversion rate for almost any offer. (HINT: I've already used it in this very sales letter you're reading now!)

Already have your own product and sales letter? Discover how to double or even triple your sales with the same amount of traffic... overnight!

Psychological triggers that actually PERSUADE your readers to transit from potential customer to satisfied buyer!

The most important secret to fast and powerful copywriting I first learned while selling bird nests door-to-door in Malaysia. Understanding this ONE concept can actually be enough to create high-converting copy right away - even if you've never written copy before.

Long copy vs. Short copy - the FINAL answer. (This might anger some but hey, my results speak for themselves!)

How to beat the industry standard - it is said that if your sales copy converts at 2 - 4% your copy is considered to be doing well indeed. But what if I show you how some of my sales copies convert above 4%? The 750 Traffic Tactics case study is one fine example.

The secret to my sales letter that generated $30,000 in two weeks for my client - and why I now consider that a "failure"...

How to make your offer irresistible without resorting to overdose of hype in your sales letter!

The technique I used to achieve a whopping 8% sales conversion rate on the front-end and a record-shattering 30% conversion rate on the one-time offer. These seemingly impossible conversion rates were responsible for more than $27,403 in sales in less than 3 days - and now YOU'LL know how to do it too...

New to Internet Marketing? I reveal to you how to turn your newly gained copywriting skills into your very own high paying profit center FAST. (In fact, you could make your FULL-TIME living - just from copywriting alone by using the skills you gain in this course.)

Although you can learn all of the above within 24 hours of accessing and applying my Mastery of Words course, the REAL POWER is found in my 16 secret Copywriting Formulas.

Because these insider formulas are the most invaluable part of this whole system, and because you won't find them all in one place anywhere else, let me tell you a little more about each one of these 16 formulas:

"16 Of The Most Effective Copywriting Formulas Revealed!"

• Formula #1 - My headline formula that instantly grabs your prospect's attention and literally forces them to start reading your copy. Skip this, and it doesn't matter how good the rest of your sales letter is - hardly anyone will even bother to read it. (Don't worry, I even provide templates to get you started and make certain you get this right.)

• Formula #2 - If formula one is the "bait", then formula two is the "hook" that snags and pulls your prospect like an electric magnet into the rest of your sales letter. (Warning: Many copywriters attempt to use this formula, but make a common yet costly mistake - I'll show you how to avoid that error.)
  
  
• Formula #3 - This formula is the secret to some of the highest-grossing sales letters of all time. Apply formula three to your copy and you will be able to "possess" most of your readers' minds - and many of their wallets! I've used this formula in MANY of my own sales letters. When you apply this formula, you can easily end up on the same path to success that got me where I am today.
  
  
• Formula #4 - This is the most effective formula for writing copy that answers your readers' number one concern. Once I learned this formula, my sales copy went from OK to UNBELIEVABLE. My conversion rates - along with my income - started to EXPLODE when I applied this formula (see my results above) - and yours will too.
  
  
• Formula #5 - If my competition wasn't using this, I probably wouldn't share it with you. That's because formula five uses an effective but "gray area" social engineering technique that works like a form of mind-control to encourage readers to buy your product. I'm revealing this powerful formula mainly to even the playing field for you - but realize that if you choose to use it yourself, you are doing so at your own risk. Please use this formula responsibly.
  
  
• Formula #6 - This formula is the key to writing copy that keeps your prospect in a type of primitive trance as they read your offer. Used correctly in the manner I show you, many will purchase your offer before they are even conscious of what they are doing. If you don't follow this formula though, you risk losing your reader's interest long before they reach the "buy now" button. Luckily this formula, though very powerful, is VERY simple to use once you learn it.
  
  
• Formula #7 - It's a fact: Most prospects will not buy from you if they have any lingering questions or objections in their mind when they are done reading your offer. Formula seven is the deadly technique that allows you to seemingly answer all questions and overcome all objections in your prospect's minds - as they are reading - without them even knowing what you are doing to them.
  
  
• Formula #8 - Some might say this is a risky one. After all, why would you want your potential customer to know why they SHOULDN'T buy your product? You'll soon have the profitable answer to this question, along with this formula that - until now - has only been used by top copywriters.

"Your Prospects' Objections Will Melt Away As They Reach For Their Credit Cards..."

• Formula #9 - this is the same formula that I applied to get you to read this far in THIS very letter you are reading now. ;-) This is proof enough on how well it works - and now YOU'LL be able to use it too.
  
  
• Formula #10 - Besides overcoming specific objections, your sales copy also needs to answer the 3 subconscious questions that EVERY potential customer has on their mind - no matter what your product or service is. Formula #10 reveals these 3 questions and shows you how to write copy that answers them convincingly and completely, turning your prospect from a curious reader into an eager buyer.
  
  
• Formula #11 - Using this formula you will be able to write copy that results in reduced refund rates without damaging your conversion rates. Bottom line: applying formula #11 ensures more satisfied customers AND more money in your pocket at the end of the day!
  
  
• Formula #12 - Many product creators who also write their own copy make THIS mistake that destroys the income potential of their offer - before they've even started. Formula twelve shows you how to avoid this fatal error by ensuring that your offer appeals to the largest number of potential prospects possible.
  
  
• Formula #13 - It's a fact: If you ask your prospect to make a purchase too early in your sales letter, this can turn them off and you can lose the sale. The problem is, you can also lose the sale if you don't ask them to take action soon enough. I reveal how to get around this apparent catch-22 by encouraging your reader to make their purchase in EXACTLY the right place and time in your copy.
  
  
• Formula #14 - As you've seen, I've made a name for myself by creating, writing copy for and launching products that have generated tens of thousands of dollars in sales in a matter of days. Every one of the sales letters I wrote for these promotions included at least one of three distinct and extremely potent psychological triggers that were responsible for these results. In formula fourteen, I reveal ALL 3 for the first time - and show you how to use them in YOUR copy!
  
  
• Formula #15 - I admit it - I kind of 'stole' this formula from a "seduction guru" who uses it to seduce women into going out on dates with him. But the same holds true for copywriting. After re-interpreting the principle, I saw yet another massive jump in my conversion rates. After testing this on dozens of my own profitable sales letters, I can tell you in all honesty that applying this one formula ALONE could mean the difference between continuing to live the life you have now and becoming the high-income generating online entrepreneur you are meant to be. (seriously)
  
  
• Formula #16 - Of course, I've saved my favorite formula for last. Formula #16 shows you how to work "secret codes" into your copy - right where your prospect will be looking first - but will least expect them. This formula massively increases the urge to purchase, yet your prospect has no idea what is happening no matter how many times you use it.

Note:Just applying a handful of these formulas to your sales copy can cause an instant and dramatic improvement in your conversion rates and earnings. Any time you want to make more money, just apply another formula to your sales copy! With all 16 of my most powerful formulas at your disposal, you'll be able to create incredibly profitable offers on demand - whenever you want.

"Tried And Tested Over Nearly 200 Sales Letters.... This Will Change The Way You Write Copy Forever Starting This Second!"

Although I exhibit a high profile in the Private Label Rights field, I want you to know that this course is NOT private labeled. What this simply means is that I didn't derive the contents of this course from anywhere else but my own knowledge and experience of writing copy for the past 3.5 years.

And finally, the result of writing nearly 200 sales letters in the past 3.5 years is now compiled into just 2 hours of pure content, practical training program.

You will discover how I went from writing for free to charging a few hundred dollars and eventually $3,000 and above for every sales copy I write for my clients. While you can also learn this priceless skill and make money rendering your own copywriting service, it becomes even better when you sell your own products.

And it doesn't matter even if you're writing a squeeze page or promoting other people's products as an affiliate - imagine you're able to rewrite the copy for your own and start pocketing in all those massive commissions!

"Now I Have A Confession To Make."

The results you see on this page are NOT typical. You may do better or worse. I have to be absolutely honest with you on that because the truth is, if you bought my course and do nothing with it - or simply skip about the sessions - you won't get anything or much out of it.

This often goes without saying but to be sure that you and I are on the same page, I want this spelled out clearly. But I can guarantee one thing: your sales conversions will never be the same again!

Unfortunately, I am not in a position to do 1-on-1 coaching. Because I have only 24 hours in a day and if I read your mind correctly, I am certain you prefer not to spend weeks or even months learning the basics of copywriting.

That's exactly I created this digital home study course.

And what's it truly WORTH?

You're probably guessing that Mastery of Words is priced into the hundreds of dollars. And even so, that would be an absolute 'steal'. Just to offer you an idea, another famous course on the same subject is priced at $1,997. On top of that, you have to personally attend the event in the US.

Are your pockets deep enough? Can you afford to take time off your day job? And what if you're not living in the US?

With Mastery of Words priced at just $97, you can download my home study course in digital format instantly after your purchase. You can learn from the comfort of your home or anywhere you want.

And at this small investment, almost everyone can afford it. I said "almost" because the truth is, some people will not recognize the opportunity staring back at them when they see this. They may think that $97 is too expensive. I think they're just too cheap.

But if you see $97 as a worthwhile investment to start making back thousands of dollars from every word you crank out in your copy, then CONGRATULATIONS! You are already half way to becoming the next Master of Words!

There's a good reason why my clients are paying me thousands of dollars to write a piece of sales copy, and there's even more to why I'm banking in hundreds of thousands of dollars from my products.

You're looking at it now.

And if you want to possess the same power to make much more from selling your own products online and turn your business around, this is it.

"I Stake My Reputation On My Mastery Of Words Training Program With Something You Don't Often Find Anywhere Else..."

Although you can potentially see results starting tonight if you already have a sales letter up and running with traffic coming in - simply by applying the Mastery of Words technique - I know that not everyone is on the same level.

You might still be cranking out your own product at this point.

Or today happens to be Day 1 for your Internet Marketing career.

Doesn't matter.

I respect your learning speed.

And even if you're a complete newbie to Internet Marketing, I still recommend my Mastery of Words course to you because there are no other professions that pay kind of money you can get from writing sales letters. So even if you have no product to sell yet, you can still render your copywriting service to other product sellers and charge premium, it's your choice.

Of course, the best case scenario is when you have your own product to sell. Couple with your newly acquired copywriting skills, your flair for salesmanship in print will pull in thousands of dollars into your pocket... on pure automation!

"Be The Next Online Copywriting Extraordinaire And Master of Words Now!"

YES, EDMUND! I'm ready to learn your system for writing high-converting profit-pulling copy with your Mastery Of Words copywriting course! I understand that I will be able to download your Mastery of Words digital home study course immediately after my purchase via secure server: 1. 116-page Master Transcript Manual - PDF format 2. 7 Audio Sessions (total 1 hr 56 minutes) - MP3 3. Swipe File on all web copy occasions - included in Master Transcript 4. BONUS! Samples to 25 of your past sales copies 5. BONUS! The Sales Booster Experiment - 30 easy tweaks to skyrocket my sales copy conversions! And I get all these for a one-time investment of just $97.00. My purchase is fully protected by your 100% satisfaction 'or my money back' guarantee for the next 60 days. I have absolutely nothing to lose.

Warmest Regards,

-- Edmund Loh with Ruben Paixao 
Creator of the Mastery of Words program

P.S. I have made hundreds of thousands of dollars as a direct and indirect result of writing web copy. And because I didn't come from a wealthy or professional background, I am absolutely confident that almost anyone can do it too with only a little training. My Mastery of Words digital course makes that altogether possible now. In short...

You're only 2 hours away from mastering one of the most highly profitable skills on demand on the Internet!

P.P.S. Oh, and don't forget that your investment is fully protected by my 100% satisfaction 'or your money back' guarantee for 60 days. So you don't have to necessarily say a "yes". Even a "maybe" will do fine for an answer.

Note: conversion rates and sales statistics from case studies featured on this web page were tracked using Google Analytics, JVManager, and various other tracking tools and programs.